Wellbeing is a focus of today’s world, the post-pandemic era has consumers looking to be captured by sensory experiences and using fragranced personal care products is the olfactive solution.  Everyday emotions are activated by our sense of smell and consumers are using the fragrance in their personal care products as a means of self-care and well-being as they look to mood-boosting fragrance properties.

Fragrances are now created to be more than just “a pleasant scent” where the consumer smells good, there is much written now in scientific papers to illustrate how fragrance properties, emotions and how the brain responds are linked.  It is now more than just smelling good, it is also feeling good, it is well-being through our olfactive experiences from our personal care routine and products used.