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Global Consumer Trends Within Personal Care



In the ever-evolving personal care industry, staying abreast of consumer trends and the growing popularity of specific ingredients and formulations is crucial to remaining informed and competitive. Here, we look at the current market expectations and our products that cater to those. 

Essential Oils

The modern lifestyle has increased stress and anxiety levels worldwide. Many people seek natural remedies and holistic approaches to improve their well-being, and essential oils are perceived as a viable, natural solution.

Consumers increasingly prioritise a healthy lifestyle and seek transparency regarding the ingredients in their products. Essential oils are derived from natural plant sources, and their perceived benefits, such as relaxation, stress relief, and mood enhancement, make them attractive to individuals seeking natural alternatives to traditional pharmaceuticals.

The global essential oils market is expected to be worth US $54.5 billion by 2027, where the Chinese market specifically is projected to contribute US $7.4 billion to the sector by 2027, with an estimated CAGR of 12.75% between the years 2020 and 2027.

Clean Ingredients and 360° Sustainability

The emphasis on ethical product development and production has grown significantly in today’s era. Merely concentrating on recyclable or reusable packaging is no longer considered sufficient in terms of sustainability. Specifically, Gen Z consumers seek assurance that a sustainability-oriented approach permeates every stage of their favourite products’ manufacturing. As a response, there has been a notable shift towards sourcing ingredients that uphold the integrity of the ecosystem and prioritise minimising their environmental impact, and evident transparency from the companies for consumers, which is something that we take pride in when it comes to our products.

Active Ingredients

Active ingredients in the personal care market are forecast to reach around $7 billion by 2025, after growing at a CAGR of 7% during 2020-2025, according to Industry ARC. Increasing awareness about personal care, rising disposable income, an ageing population and demand for bio-based skin care products are the main contributors to the growth.

If you would like to start a conversation with us, have any questions regarding our product portfolio or would like to request pricing and a sample, please don’t hesitate to get in touch. We look forward to hearing from you.