The evolution of cosmetic butters: authenticity

Our latest article for Personal Care Magazine has been printed in the latest Europe edition as well as the most recent North America Issue. You can read the article below.

The demand for natural and organic ingredients from the consumer strengthens not only the support of a healthy lifestyle but brings with it an awareness of sustainability. New product development based on natural or organic themes are a core growth focus for both brand owners and manufacturers and in the UK alone, the natural and certified organic product sector increased by 23% in 2019 with a value of £106.4m. The Soil Association Organic Beauty and Wellbeing Market 2020 Report further details that 2019 results showed a ninth year of consecutive double-digit growth and, since 2010, was the third largest growth in percentage terms.